We are not a reseller looking for a reason to like it. We ran our agency on GoHighLevel, got frustrated, left, tried to rebuild the parts we needed, and tried the other CRMs everyone swears by. For the work an outbound agency actually lives on, the first touch and booking the meeting, we could not find anything better. So we came back.
Here is the honest version. We started on GoHighLevel, then decided we could do better. We went off it. We tried to build our own stack for the pieces we cared about. We tried a handful of other CRMs with great reputations. Every time, the same thing happened: the replies got messy, the speed-to-lead slipped, and the path from a fresh reply to a booked meeting got longer instead of shorter.
So we came back. Not because it is perfect, but because for an agency whose whole job is turning cold contacts into booked appointments, it does the thing that matters most better than anything else we tested. It keeps every conversation, every channel, and every booking in one place your team can actually move fast in.
If you are running a complex sales pipeline with long deal cycles, there are CRMs built for exactly that, and several are genuinely better at it than GoHighLevel. We will say that plainly, because it is true.
But that is not the job we hire it for. For the initial touch point, the follow-up, and the appointment setting that an outbound agency runs on, nothing we tried came close. That is where it wins, and that is the part that pays the bills.
Email, SMS, calls, and chat land in a single thread per contact. Your setters stop tab-hopping and start replying.
Automations, calendars, and reminders turn a fresh reply into a held appointment before the lead goes cold.
Sub-accounts let an agency run many clients on the same playbook, without rebuilding the wheel each time.
If you set appointments for an agency and you are not on it yet, start here. Then put Outboundkit on top and run your cold outbound right inside it.
Heads up: that is our affiliate link. If you start GoHighLevel through it we earn a commission, at no extra cost to you. We only point you there because we genuinely run on it.